What is Yellow Pages?

Yellow Pages is the oldest and best-known business directory in the world, which is considered to be the Bible of offers in one place. Printed editions and Web site presentation help advertisers to strengthen the business and promote their products. Visiting the website or openning the catalog lead potential customers to desired products and services.

In the year of 1677, long time before the phone existed, Samuel Lee released the first so-called London trade directory. And then in 1701. the directory book was released for the territory of the city of Leipzig, Germany. With the invention of phone, the phone subscribers emerged, and the first official directory appeared in France in the year of 1890, which in addition to classification by category, had Alphabetical sorting of companies' names with addresses and phones.

Yellow Pages appeared in Serbia in the end of 1998, and in 1999. the first Yu Yellow Pages directory with 138 pages was published. Since then, Yellow Pages has grown to Yellow Pages - Serbian Business Directory, that is, the business database that has over years of active participation in the Serbian economy.

Yellow Pages - Belgrade has 25 printed editions in Serbia (for the territory of Serbia, for the Belgrade and Novi Sad territories), and thousands of satisfied clients. Currently, it's commercial database contains more than 200,000 entries with useful information about business entities in the territory of Serbia. The database is available to everyone through the free publication (catalog), as well as through the Internet.

The aim of the Yellow Pages is to allow users (advertisers) to be seen 24 hours a day, 365 days a year, as well as to help Serbian businessmen to find business partners throughout the world in easier way, and also to help consumers to easily reach favorable and quality products and services.

Yellow Pages - Serbian Business Directory - is the largest and the most updated domestic database of business data, and also a member of the World chain of Yellow Pages, which gathers the data in over 200 countries worldwide, and includes more than 60 million companies of different activities.

Yellow Pages Internet site (www.yellowpages.rs) is the most visited Serbian web site with business content. The overall content of the Yellow Pages database is available through search engine to all who use the Internet, and over 2,000,000 website visits per month speaks enough about interest and the actual use of our database content in our country, as well as worldwide.

Why advertise in the Yellow Pages?

Investigations made by Statistical Reserch Inc. (SRI) show that the Yellow Pages is used monthly by 76% of adults in the USA, and 90% of them use the Yellow Pages to shop or to make shopping plans, which in average brings advertisers $4 profit for each dollar invested in advertising. We can freely conclude that the Yellow Pages is the largest advertising industry in the world.

How does advertising work in Yellow Pages?

When an advertiser decides to put an ad in the Yellow Pages, either in the printed edition (catalog) or in the online directory (Internet), Yellow Pages authorized representative who is a specialist in the Yellow Pages advertising will help. Yellow Pages representative is the only authorized person who represents "Yellow Pages industry's association".

In Europe, there are about 37,000 people employed in the Yellow Pages industry. We hope that this data says enough about the importance of this media.

Yellow Pages - Belgrade

Yellow Pages  is the founder of the first and the only printed edition in Serbia, well-known under the name Yellow Pages - Serbian Business Directory. This medium has very quickly mastered the Serbian market. All the main business companies and activities are represented, and a large majority is advertising in this popular edition, which has become a symbol for professional and successful promotional media.

Publication of the first Yellow Pages is written as the new chapter in the history of the Serbian advertising. Since then, the Yellow Pages has become the most popular, the cheapest and the most effective in communication and advertising.

Yellow Pages -  Belgrade,  basic information

Address: Bačvanska 21/V floor

Location: 11050 Belgrade, Serbia

Phone: +381 (11) 30 40 300

Fax: +381 (11) 30 40 301, 381 (11) 30 40 302

Customer service: +381 (63) 340 505

E-mail: contact us